What Is The Significance Of Packaging In The Clothing Industry?
Custom clothing packaging involves any method used to secure a product until it is ready to be handled, whether it is wrapping, compressing, filling, or making. This is the last step before a garment is ready to be shipped to a buyer, and it’s an important one. As such, it plays a significant role in the production of clothing. The packing of clothing is another area where businesses may pick up a lot of valuable insight from their customers.
After completing the production process in its entirety, it is necessary to wear garments to live in a confined space. Once everything has been wrapped, boxed, and labeled per the customer’s specifications, it is kept in a warehouse until it is ready to be shipped.
The Various Packing Options Available In The Final Assembly
The garment business uses a wide variety of packaging methods. Among those, the following are the most common:
● Flatpack (Shirt, sportswear, trousers)
● Pack that can be stood on its end (at a 90-degree angle)
● Closed-top backpack (for shirts)
● Hanger pack (for coats, blazers, pants)
● Half-folding pack (for pants)
Fashion Industry Carton Packaging Ways
In the seam apparel industry, cartooning is performed after packing, and it is customized for each garment’s size and color.
● Unvarying size and hue cartons
● Carton sizes and colors are randomly assigned
● Packing cartons of varying solid colors and sizes
● Color-coded cartons of varying contents
It should be mentioned that the number of items packed in each carton might vary from 12 to 24, or even 36, depending on the needs of the individual buyer.
Considerations Before Finalizing Or Improving Packaging?
1. Is Your Packaging Effective?
- When someone opens your box, do they get a positive vibe?
- Think your product’s packaging makes people happy.
- Do you use the same generic packaging as every other online clothing retailer?
- Do you still ship items in plain plastic bags or brown boxes?
- Have you thought about spicing things up with some low-cost, simple design that could make people happy?
- Are you making any effort to promote your business via the packaging?
- Is your buyer confused and thinks that a third-party marketplace like Amazon, Flipkart, Voonik, or Snapdeal is the one selling the product?
- Creating a recognizable brand takes time and energy, but the product packaging can help you get there quickly.
- How often do you get returns from clients because of altered packaging or damaged goods?
Maybe a better question is, what is the likelihood that they will? Can you guarantee that the goods will make it to the consumer unharmed if the shipping partner fails to take proper care of them, especially if bad weather is forecasted? Keep this in mind at all times to avoid having to pay for returns or reshipments.
Ask yourself if the container you’ll be transporting it in is light and convenient to carry.
Typically, nowadays, clients have their businesses ship things to them. If you design your packaging with this in mind, you’ll score major points with your target audience. This is because the extra convenience or comfort your package provides will translate into increased sales. You might wonder why there is valet parking or why stores have employees pile customers’ purchases into their automobiles.
Have you been careless with your packaging?
Does a needle get shipped in a big box? For most consumers, receiving a huge quantity of a little item is a sign of wasteful production practices. Customers that care about the environment may not be as fond of your company if they see your products as contributing to landfill waste.
- Can you quickly and easily access the contents of your packaging?
Do they have to fluff about and locate tools to open the packaging? Maybe it’s a secure method of packing that’s easy to access. Because consumers prefer the easy type of interaction.
2. Possibility Of Effective Packaging
Do you have excessive amounts of packaging material? Can you replace that material?
The rapid turnover of fashion industry items necessitates larger warehouses. When you factor in the extra space needed to store the goods’ heavy packaging, the price quickly adds up.
Do you see your packaging as an expense or a necessary investment?
Generally speaking, spending money on the packaging is a good idea. Benefits include increased brand awareness, satisfied customers, and lower expenses from fewer damaged returns.
However, if you pick the improper packaging material, you’ll have to pay extra for warehouse space to store it, your shipping prices will go up, and the environment won’t thank you. In addition to ensuring the product works as intended, you should ensure it is packaged comfortably.
3. Safe Shipping Containers
Do You Require Special Packaging For Your Product?
- Anti-tear Protection
- Shelter from the rain or snow
- Guaranteed shape retention, especially for heavy outerwear and footwear.
Tips For Packaging And Shipping Apparel
- Before you put your item in the main box or package, wrap it in a paper bag, tissue, or clear plastic bag.
- You can also do this with self-seal bags, bubble bags, and jiffy envelopes. You could also use a Ziploc bag.
- If you can avoid boxes, do so. Courier bags that can’t get wet or torn are the best choice.
- Close the bag well. To make an impression, you can choose packaging bags with a brand name or that are made just for you.
- If you double-pack your item, it will be safe even if a sharp object breaks through the outer packaging while it is in transit.
- Slip your label with the customer’s address and a personalized message into the POD jacket of your courier bag.
- Send the item to a vendor you can trust.
How To Save Money On Shipping
As a clothing company, you have to keep a lot of things in mind. Using packaging methods that are efficient and save money while also making the unboxing experience unique and fun. Here are a few ways to save money on shipping costs.
1. Lessen The Use Of Extra Padding
If your clothes aren’t fragile and don’t need extra protection, you can reduce the size of your shipment by leaving out cushioning and void fillers.
2. Whenever Possible, Ship Items Together
If your packages are all about the same size, it will be cheaper to pack and ship as many things as you can in one box instead of sending them in separate boxes.
3. Think About How Much Your Packages Weigh
The price of shipping depends on how much your package weighs or how much space it takes up, whichever is higher.
4. Find The Right Box Size For Your Items
You don’t want your outer packaging to have too much space inside because it will waste materials and cost more to ship. Think about what you want the unboxing experience to be like, decide how you want to pack your clothing, and then measure the space it will take up plus a little extra to make sure everything will fit.
If you choose a small box size, you’ll save more on shipping.