What Makes a Good Logo – Characteristics of A Good Logo

So the characteristics I’m going to talk about today can be used as guidelines, but for the reasons I’m going to explain, these are the principles I personally follow when working on a custom logo design to provide a solution for my client’s offer which I believe will be successful over a long period of time.

The  characteristics of successful logo design that I want to discuss today are:

Simplicity: Why should a logo be simple?

If you look at the logos of the 100 most successful companies in the world, you’ll see that they all have simple logos. There are a few exceptions, but most only use one or two colors and simple shapes and forms.

If you look at the before and after comparison of companies that have redesigned their brand logos over the years, you’ll see that in each and every scenario, the logos have been simplified and refined over time.

Differentiation: distinguishing one brand from another

I did a google search and found that there are over 1.5 million major brands in the world, which is an insane number.

This means that every time you go shopping, hundreds or even thousands of different products are vying for your attention.

Branding helps you know who to trust. And it is the identity developed for these brands that allow us to identify the one we want to buy, and the logo is an integral part of that.

To separate and identify one company from another, the design must be distinctive. It must be immediately recognizable and must not look like anything else in the landscape in which it is seen.

This means that as designers, we need to understand the competitive landscape that the company is being compared.

Relevance: Creation of an industry-specific logo

We just talked about differentiation, and while it’s important to be different, you shouldn’t push things to the point of being too different. You need to make sure that the custom logo design you create fits comfortably in the field or niche in which it operates.

We are all born into a visual world. Over millions of years, humans have developed complex cultures. Over time we have created a wide range of objects to support communication. As we grow up as children, we learn what these things are. We begin to associate certain fonts with certain situations, and colors with certain things. The same goes for shapes too.

We created these visual associations together, and information designers can use that to our advantage.

To better understand what I mean, color is a really basic example of this. In reality, colors have no meaning. Every meaning is learned. It’s just that we’ve all been taught from a young age that boys’ and girls’ colors are one thing.

Memorability: Custom logo design that people will remember

The next feature I want to discuss is memorability, which means you need to aim to design a logo that people will remember. Some of the points we’ve already discussed will help you design a memorable logo, but I think they’re worth reviving.

First, people remember simple shapes faster. So again, this is a key reason why a logo should be simple and contain only one idea, as we discussed.

Second, if the logo is distinctive, it also contributes to its memorability. By understanding the competitive landscape, you can create a logo that not only stands out from the competition but is memorable as well.

When it comes to memorability, color plays a crucial role in recognizing a brand identity. A few years ago, Brazilian graphic designer Paula Rupolo swapped out the color schemes of competing brands.

Scalability: Creating an icon that is small and large effective

Another important characteristic of a successful logo is scalability, and in my opinion, this is one of the most important on the list.

We live in a world where the logo you create can be seen in places like social media and favicons where the logo is very small.

The same logo will also appear on the side of a vehicle, shop front, or building. So the logo design you create needs to work just as effectively at 8 millimeters as it does at 8 meters.

Logos that scale well are easy, a trait we’ve already discussed.

So when designing your logo, make sure to zoom in and out to ensure your logo is readable even at smaller sizes. It’s also a good idea to test your logo on mockups to ensure it works effectively in real small applications and is legible and recognizable even from a distance.

A good design logo will be attractive, and memorable and help customers remember the company. It means your logo should be unique so everyone can quickly memorize it and identify the company once again to purchase from the same brand. Shapes and colors are more accessible for humans to understand and remember than words. There are many top logo design agencies in Dallas USA, which can help you attract your customers.

Be muddled

One of the most widely recognized fears in the innovative local area is the apprehension about having a chaotic sketchbook. Yet, learn to expect the unexpected. Sketchbooks (or Photoshop or Procreate records) should be untidy and have neither rhyme nor reason.

It would help if you hypothesized that the more chaotic the sketchbook is, the clearer the outcome. The human psyche is theoretical, and if you give it the important opportunity to make a wreck, it’ll ultimately track down clearness. Your sketchbook is yours alone; worry, don’t as well assume that it’s turbulent.

There’s no need to focus on what you actually like

Without a doubt, toward the day’s end, all that your configuration will be separated through your inclinations. In any case, attempt to segregate yourself from the adaptations you like the most and find the renditions that check out for the undertaking.

We will be happy to hear your thoughts

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